Words to watch for: zombie nouns

“The proliferation of nominalizations in a discursive formation may be an indication of a tendency toward pomposity and abstraction.” In her New York Times essay, the academic and writer Helen Sword terms “nominalizations” — that is, nouns that contains within them shorter verbs, adjectives, or other nouns — “zombie nouns” because they “cannibalize active verbs,Continue reading “Words to watch for: zombie nouns”

Bring clarity by objectifying your language

The mental movie of a mouse cowering the corner of a cage that has another mouse in it gets chunked into ‘social avoidance.’ You can’t blame the neuroscientist for thinking this way. She’s seen the movie thousands of times; she doesn’t need to hit the PLAY button in her visual memory and watch the crittersContinue reading “Bring clarity by objectifying your language”